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Maxi is a grocery retailer based in Quebec, Canada. Founded in 1984, it is a subsidiary of Loblaw Companies. The chain is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec. Maxi briefly entered the Ontario market, but most stores were rebranded as No Frills stores. Over 7,000 people are employed at the 96 Maxi and 16 Maxi & Cie stores across Quebec. "Le panier le moins cher" is the chain's current slogan.